In today’s market, it is easy to see why it is important to make the switch to a customer inclusion business model with customers as a part of the business plan and/or part of the team. Customers have not traditionally been as deeply involved in companies as they are now, but we all know how vitally important it is to ensure company-wide inclusion in the workplace. Making inclusion a priority can result in extraordinary benefits.
So, let’s think, for a minute, about the outcomes of customer inclusion. I’m not talking about asking “how was your meal?” Or, “Did you find everything OK?” While these are an important type of question, in their own way, customer service and customer inclusion are not created equal. Would you bring your customer a burger they didn’t order? NO. So, let’s get back to the outcomes of customer inclusion and why leveraging them will increase the customer experience. “Leading organizations are devoting significant resources to truly understanding the needs of diverse customers and translating their findings into insights that anyone in the organization can act on to improve the customer experience,” said Tom Champion, a senior analyst with Forrester. “The idea is to bring the voice of the diverse customer into the organization as a form of creative fuel – so when teams are making decisions, they have more perspectives at their disposal,” said Craig Donaldson with Insider HR.
Talk about benefits and we take our bennies very seriously around here…
At RDB Solutions we pride ourselves on our customer relationships. YES – we have a tightly integrated system, YES– we have a module specifically for your sales force to have the information they need to get the job done – at the click of a button! And, YES – we have an extremely intuitive system that is incredibly easy to use and WILL save you both time and money. But more than that, we have an inclusive customer led and driven business plan. We work with you to ensure that your needs are met before your company goes live and after.
Call or email Luke for your free demo now 541.330.5483